Students Create Their Own Superheroes

Students in Ms. Godfrey’s 7th and 8th Grade Marketing Classes are working on a project that requires them to create their own superheroes based on the following prompt: “You have been hired by Patriots of the Universe, a comic book publisher, to create a new superhero or villain whose appearance, characteristics, and powers are based on an assigned element in the Periodic Table.”
Once students design their superheroes, they must also create prototypes of their characters and explain their strategy for marketing these new characters to the world. Throughout the course of this project, students are studying and working on the “5 P’s of Marketing”: Product, Price, Promotion, Place, and People.